About Cortiv
Cortiv started with a simple observation: every ad platform reports numbers that make them look good, not numbers that tell you if your business is profitable.
Meta reports ROAS. Google reports conversions. TikTok reports clicks. But none of them know your cost of goods, your return rate, your shipping costs, or your payment fees. So you're making budget decisions every day based on incomplete data.
Cortiv connects your ad platforms with your Shopify store and calculates real profit per ad — after every cost. Then our AI monitors your accounts 24/7, surfaces what to scale and what to cut, and logs every decision automatically. No spreadsheets. No guessing.
Profit is the only metric that matters
ROAS, CTR, CPM — none of it matters if the business isn't profitable. Every feature we build points back to one question: is this ad making money?
Decisions should be documented
You make dozens of budget decisions a week. Every one of them should be logged — with the data and reasoning behind it — so you can learn from them and explain them to clients.
AI should do the work, not add to it
We're not building another dashboard to check. We're building an AI that monitors your accounts while you sleep and surfaces answers in plain English.
Cortiv is in early access. We're onboarding a limited number of media buyers, agencies, and brand owners who want to know exactly what their ad spend is returning.
Join the waitlist