Last updated: April 27, 2026
Cortiv ("we", "our", or "us") is a SaaS platform that helps media buyers and agencies manage and analyse their Meta advertising accounts. This Privacy Policy explains how we collect, use, share, and protect your information when you use our service. It applies to customers ("you") who sign up for an account, and to data you authorise us to access on behalf of the advertising accounts and connected stores you manage.
We use Customer Data and Account Information to:
We do not sell, rent, or share your Customer Data or Account Information with third parties for their marketing purposes.
Cortiv uses artificial intelligence — including large language models from third-party providers such as Anthropic — to evaluate advertising performance, recommend optimisations, and assist with reporting and content generation.
How we use Customer Data with AI:
What we don't do: we do not use your Customer Data to train our own foundation models, and we do not allow third-party AI providers to train their general-purpose models on your Customer Data. AI outputs are recommendations only — final decisions remain with you.
Cortiv may, with your explicit opt-in, use Aggregate Data to improve the Service for all customers. Aggregate Data is data that has been stripped of identifying information (no account names, campaign names, creative content, customer names, or any data that could identify a specific account or workspace) and combined across customers such that no individual workspace, advertiser, or end customer can be identified or reverse-engineered.
Examples of Aggregate Data we may compute and use across customers (where opted in):
Network Insights is opt-in. By default your data is workspace-private. If you opt in, you may opt out at any time, and data already aggregated will not be retroactively un-aggregated (because it cannot be traced back to you), but no further data from your workspace will contribute. We do not sell Aggregate Data to third parties.
When you connect a Shopify store, we access the following data through Shopify's APIs to provide revenue attribution and performance reporting:
We do not store individual customer PII from your Shopify store. Order data is aggregated for reporting purposes only. If you uninstall the Cortiv app from your Shopify store, all associated Shopify data is deleted from our systems within 30 days.
Cortiv does not collect, store, or process personal data from your end customers (the people who buy from your stores or click your ads). We do not place cookies or tracking technologies on your storefront. Order and revenue data accessed through Shopify APIs is aggregated at the account level and does not include individual customer names, email addresses, or other personally identifiable information.
We access your Meta Ads data solely to provide the features of this platform. We do not use personal data of Meta users (the people who view or interact with your ads) for any purpose other than displaying the aggregated metrics Meta returns to us. We do not use Meta user-level data to train machine learning models or for any advertising other than the campaigns you operate within your own ad accounts. Access tokens are stored encrypted and used only to fetch your advertising data on your authorisation.
We share Customer Data with the following categories of subprocessors solely to operate the Service:
We do not share Customer Data or Account Information with any party for their independent marketing or advertising purposes.
Cortiv is based in the United States. Customer Data and Account Information are stored and processed in the United States. If you access the Service from outside the United States, your data will be transferred to, stored in, and processed in the United States. By using Cortiv, you consent to this transfer. For customers in the European Economic Area, the United Kingdom, or Switzerland, data transfers are made under applicable safeguards including, where required, Standard Contractual Clauses.
We retain Customer Data and Account Information for as long as your account is active. When you delete your account or terminate your subscription, we delete your Customer Data and Account Information within 30 days, except where we are legally required to retain certain records (for example, billing records). Aggregate Data that has been irreversibly de-identified may be retained indefinitely, as it can no longer be linked to you.
Depending on your jurisdiction, you may have the right to:
For California residents (CCPA / CPRA): we do not sell or share personal information as defined under California law. You have the right to know what personal information we collect, request deletion, and not be discriminated against for exercising your rights.
To exercise any of these rights, email support@cortiv.iowith the subject line "Privacy Request". We will respond within 30 days.
We use a small number of strictly necessary cookies to operate the Service: an authentication cookie to keep you signed in, and session cookies for security. We do not use advertising, analytics, or third-party tracking cookies. Disabling strictly necessary cookies will prevent you from signing in.
Cortiv is not directed to children under 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, contact us and we will delete it.
We use industry-standard security practices including TLS-encrypted connections, encryption of sensitive credentials at rest, row-level security in our database, scoped access tokens, and principle-of-least-privilege access controls for our team. No method of transmission over the Internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security. If we become aware of a security incident materially affecting your data, we will notify you without undue delay.
We may update this Privacy Policy from time to time. If we make material changes, we will notify you by email and update the "Last updated" date above. Continued use of the Service after changes take effect constitutes acceptance of the updated Policy.
For privacy-related questions or to exercise your rights, contact us at: support@cortiv.io